The Professional Marketing Practitioner will support your academic and employability skills development.
The module includes the development of your personal brand, online presence, client management abilities and team leadership skills. The module also includes a minimum of 20 hours industry engagement / client work.
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Marketing and Responsibility examines the ethical behaviour of marketers and a range of morally difficult decisions / dilemmas that they face.
Through discussing, debating and researching a range of perceived good as well as questionable practices, you will be introduced to the principal philosophical theories underpinning ethics in marketing with the main focus on practical applications and solutions.
For the assessment you will have a chance to focus on ethical marketing issues and companies/industries of personal interest and relevance to you.
Marketing Management and Leadership focuses on the management, control and development of the marketing function and will enable you to develop a broad base knowledge of the key management considerations facing marketing managers today.
The module brings together a number of core management competencies including leadership, managing and developing team members, business development, budgeting, operations, cross-functional responsibility, resource management, project management, change management and conflict resolution.
Futurism for Marketers will enable you to acquire a detailed understanding of emerging and future directions in marketing thought and strategy.
The module considers the notion that marketing needs reform and moves beyond a ‘trends’ approach to consider a more open, less concrete and futuristic perspective on the marketing subject.
You will be encouraged to consider ‘what comes next’ in the development of the marketing concept and produce an article suitable for a business audience.